A whopping 54% of Americans over 18 drink coffee every single day, often three times a day. In fact, 40 billion dollars are spent on coffee in the United States alone! Are you seeing why travel mugs are such a popular promotional item now? They are something people need that would get used very often. Unlike other items that may get left on a desk or tossed in a drawer, a travel mug was designed for just that, travel. Which means wherever the person goes that you gave the mug to, your logo goes right along with them. That is a ton of potential people seeing your logo every day. Of course you know that repeat visual goes a long way to promoting brand recognition.
As far as style goes, you may be surprised just how many options are available. You have basic steel models, which are already very nice items. Then you have others that feature easy to grip handles, brightly colored lids, and fun shapes. One very popular choice is known as the keg mug. These stainless steel mugs feature a smaller tapered bottom that will easily feet into car cup holders, while the top is larger, allowing a big 34 ounces of coffee to be taken on the go. One choice popular with the young crowd are novelty travel mugs that look like energy drink bottles, complete with fake pop-top lid. Many mugs also come BPA free, which is good for the health conscious, and in a wide variety of bold colors like bright blue, red, or green to help match your personal logos.
Why not be one of the first things your customers, employees and everyone else sees in the morning? The enjoyment that comes with that first cup of coffee might as well be linked to your logo. Giving people something they want, and something they will actually use in their day to day life is the key to making these promotional products work for you. High quality and good design will help ensure people use these products and help get your company name out there.